Ways To Leverage Augmented Reality For Marketing
Are you familiar with the digital marketing concepts of 2020? If so, you would have come across AR concepts in digital marketing. Augmented Reality (AR) is not only a concept limited to science fiction, where you can know how AR works along with its marketing strategies to leverage the business. Marketing experts say the fascination with AR ideas’ follow-up in the digital marketing methods brings more success than expected.
Some of the statistical reasons are listed below for your references:
- 72% of online shoppers purchase products they had not planned as AR or 61% of users choose retailers who use AR.
- In 2020, 32% of users will have already used AR apps for shopping. You need to realize that AR is not changing digital marketing, but it is constantly evolving.
- Moreover, this new industry is accurately developing. According to a recent study, the average worth of the digital AR market is $3.5 billion, and according to the study, the market expects to grow by $61.4 billion by 2023.
FOUR WAYS TO LEVERAGE POWER OF AR FOR MARKETING STRATEGY
Let us discuss some of the methods to influence the power of Augmented Reality, which can change your digital marketing results forever.
1. LET GRAB AUDIENCE ATTENTION
Effective marketing is everything about grabbing people’s attention. During the past, it was pretty straightforward, but using the advancement of recent technologies, it has become quite tricky. You can buy likes on TikTok to craft creative operations to enhance your brand visibility and awareness.
AR technologies let you perform this feature to gather attention from your ideal audience in different ways. The conventional advertising plans include Television, billboard, and print media, which can’t reach a massive audience of people in less time. Still, it is feasible for the AR technique to grab the attention of the audiences. Also, you can excite audiences that pull them to purchase your products or services.
2. PERMIT AUDIENCES VIRTUALLY
Today, you can try out your new pair of glasses, which you will purchase using your smartphones. Several brand stores use digital marketing by incorporating AR technologies which would permit your audiences to know what they prefer to buy from your online store. For example, some industries like cosmetics, clothing, and accessories started to work out for their audiences.
It’s all about leaving your products in the hands of the audiences virtually. Therefore, they can make more informed decisions. For example, the direct to audience eyeglass brand Warby Parker started its virtual try system that permits its audiences to try glasses at the comfort of homes.
Customers need to download the app, choose the style of the frame they need to try out, and then enable the attribute that starts up in front of the camera and keeps the specs on the face. As a result, the specs remain affixed in their place even if the user moves and changes their direction.
3. MAKE BUZZ FOR THE BRAND
Augmented Reality works both relevant and irrelevant for your digital marketing methods. Suppose you are initiating a new product, you can use AR technologies to raise your brand reputation and increase brand awareness among your target audience. By providing an incredible reality experience, you can make a necessary hype over your new brand. As the AR method is still a fresh concept of marketing, using it as a part of your marketing strategy can support you to make memorable moments for the audience using the brand. Take motivation from the beauty brand that pushed even during the COVID-19 pandemic.
For example, Sephora makes an AR app that permits people to buy ideal makeup during the pandemic. The brand associated with an AR format ModiFace scans the human face. It allows the audience to try several hundreds of cosmetic products to select the products based on their facial features and requirements.
4. DRIVE ENGAGEMENT USING DIGITAL PACKAGING
Every marketing student and professional understands that digital packaging plays a vital role in leveraging purchasing decisions. The packaging is your possibility to communicate with your users. Using AR technologies, you can change your boring packaging as an ideal and pass over the information that you can use on the label. AR marketing technique is an exciting method for every user to search for extra product details by checking a product with mainly designed apps.
You can share content that’s unique, fascinating, and similar through a variety of digital platforms. These details can be either text or 3D animations. For example, The British Museum initiated a collaboration using the smartphone brand Samsung to enhance AR apps for this process. AR techniques for product packaging can bring advantage in several manners:
- Powerful brand narrating.
- Start to offer educational and technical information about the product.
- Entertain audiences.
Augmented Reality processed its path into the field of digital marketing methods of bigger and smaller brands. The technology lets marketing experts make their digital marketing campaigns creative and grabbing by allowing people to connect with the brand. Moreover, this article consists of several examples of how brands use AR technologies to attract the audience’s attention and enhance emotional connection, which becomes a basis for product decision-making.